EAT AND THINK PINK CHINA
Say yes to the best, eat european pork meat!
EAT&THINK PINK CHINA
THE ACTION ” EAT&THINK PINK CHINA – SAY YES TO THE BEST, EAT EUROPEAN PIG MEAT!” (ACRONYM ETPC) responds to the EU program finalized to the Information and promotion of the EU labelled Food.
Objectives: improve the knowledge and reputation of european pigmeat as a product with high organoleptic and nutritional quality, traced and guaranteed in terms of food safety, animal welfare and environmental sustainability. target countries: China (including Hong Kong).
Duration: 3 years
Target groups:
1. operators:
a. trade operators: importers, distributors, retailers,
b. media operators and kol: trade press, food & beverage, cooking, wellness, food, key opinion leader, social media / web influencer;
c. horeca operators: chefs and catering operators;
d. sports operators: sports doctors, nutritionists, technical staff, professional sportsmen.
2. consumers, in particular adult food lovers.
Trade operators will be contacted through fairs, incoming, with support of material and video production, website and social media and market study.
Media operators will be contacted through fairs, incoming, press events, seminars, with support for material and video production, website and social media and market study.
Horeca operators contacted through fairs, courses for chefs, with support for material and video production, website and social media and market study.
Sport operators will be contacted through seminars, with support for material and video production activities, website and social media, press office and press events.
Consumers will be contacted by website and social media activities and instore tasting days and by publications derived from the activities directed at the media operators.
Activities: public relations, website, social media, online adv, communication tools, events, pos promotion, market research
The content of this promotion campaign represents the views of the author only and is his/her sole responsibility. The European Commission and the Consumers, Health, Agriculture and Food Executive Agency (CHAFEA) do not accept any responsibility for any use that may be made of the information it contains.
